Design, Visual identity &
Art Direction


Proyects/

  1. Idolo. Pride is not a name.
  2. Esto es Arte / Visual Campaign for YOSOY x Thyssen - Bornemisza.
  3. Parada Gastronómica Restaurant
  4. Full color for Alicante Fashion Week AFW 8ED
  5. Campaign for Mu-tantes. Artistic experimentation festival 
  6. Bésame Mucho. A new universe 
  7. CAUSA Gin. Visual Identity & packaging
  8. MPM 2023




    About /      

    Lola Baños is a multidisciplinary designer based in Spain. Graduated in Fine Arts (USAL and University of Barcelona UB) with a Master in Graphic Design and editorial projects by the Higher School of ESDesign design from Barcelona. Specialized in applied typography by LaBasad, she work as a freelance graphic designer and art director with special focus on brand identity and narrative visual strategies.



    Services/

    Visual identity design
    Art Direction
    Creative Direction
    Brand strategy
    Website Design
    Editorial design
      

    More →

    Arcana Mundi —
    Economy and Eccentricity

    Abstraction & Empirical Illustration

    We live our lives made up of a great quantity of isolated instants. So as to be lost at the heart of a multitude of things. (From the Double Dream of Spring, 1970.)



    “Profuse strains of unpremeditated art.”
    (Shelley)


    A rock is a perfect metaphor, an allegory in volume. When placed it’s sculptural limits beget a kind of artistic proposition — and when considered with reduced anthropomorphism and ungeologically — produce a ready-made analog to the causation and bounds of our attempts at the understanding of all things.
    1. Gavrilo Princip’s last grocery list written
    2. The time that alligator ate that fish
    3. When the Yongzheng Emperor found that weird dust bunny under his throne
    4. The great earthquake of Alexandria
    5. The invention of expectation in literature
    6. When the heaviest cacao fruit fell in Takalik Abaj
    7. Animesh eats his first Fly Agaric mushroom

    Here the sculptor has made no concessions; no attempts to curry favor with curators or collectors — pieces wholly outside discourse. And if pressed for an affiliate movement for these “sculptures” (i.e. Cubism, Mannerism, etc.)… perhaps Monism or Cosmogonism? Definitely not Conceptualism or Pataphysics — Actualism?
            The analog? Well for sure it is 1:1. Weird; yes — a knot to be admired for it’s curves — not for untying. An emergent surface as thick as it’s mass. 
             Were it possible for the instances of our minds or world events to be mapped and dimensionally materialized, something similar to a rock would appear — areas of smoothness yielding to pockmarked particularities, density shifts and feathered explosions. What really is the shape of a boom town? A pilgrim’s journey? A section of jungle mayhem? A boring era? The silhouette of a father’s cold slap? The contours of a brief, intense friendship? Comfortably we perceive all of these things as ready to be integrated into ledgers or novels or timelines; but really they are queer crags and striations of unimaginable idiosyncrasy.
           So yes, the reflective, reasonable yield of our mind has much symmetry (computation, cataloguing, narrativizing, etc.) but it’s actual shape is no shape, but unfolding chaos and singularity visible only to our particular time-scale. Our species-wide symmetries and quantizations are basically improvisations white-labeled onto directionless infinitude attempting the constant creation of navigable Dimension.
            So, look intimately at a rock, walk around it, get up close to it, savor it’s complexion and composition as you would any painting or temple and see it as the faultless mirror that it is — a truly perfect sculpture.